In 2016, Ida Tin introduced the term “FemTech” to describe consumer-centric technologies and services. Designed to address health issues that affect women exclusively or disproportionately. With a goal towards raising the bar on women’s health education
Historically, researchers have underfunded this area of investment compared to studies on general and male-specific health challenges. A recent World Economic Forum report (Closing the Women’s Health Gap: A $1 Trillion Opportunity to Improve Lives and Economies, January 2024) highlights this disparity. Statistically, women live longer than men, but the report reveals that women spend 25% more of their lives dealing with debilitating health issues.
The WEF identifies the causes of this health gap as science specific to women, insufficient data, poor care quality, and underinvestment. Brands and retailers have a role to play in driving change through education. As consumers shop in physical stores, they often use their devices to enhance the shopping experience.
At Hughes-Decorr, we see an opportunity to engage with women and gain deeper insights into their specific health concerns.
The inset example clearly shows how a strong call to action can motivate consumers. By scanning the QR code, they are inspired to learn more. This QR code serves as more than a link—it’s a gateway to empower women with valuable knowledge.
Contact us today to learn more about how we can help your retail business thrive.
