Rethink. Redesign. Reconnect
A Smarter Approach to Point-Of-Purchase Success.
Elevating Point-Of-Purchase Displays for Retail Performance
At Hughes Decorr, we help brands overcome this challenge by rethinking and redesigning their POP displays, both creatively and structurally, to align with optimized planograms that enhance brand impact and executional efficiency..
We protect brand equity through adaptable design systems and print specifications that deliver cost-efficiencies without compromising impact. Our POP displays are structurally engineered to ship efficiently, withstand in-store conditions, assemble with ease, and meet the unique requirements of each retailer. Every decision is guided by objective tools and proven processes to ensure every display aligns with your business goals and performs reliably at retail.
3 Strategic Questions Behind Every High-Performing POP Display
Every project begins with a structured discovery process. We ask a range of strategic questions about your brand, shopper, retailer, and execution goals. From this process, three questions consistently shape the most effective and efficient POP display solutions:
1. What is your business objective?
Every display must serve a clear purpose. Whether it is driving a trial run or supporting a seasonal campaign, defining the objective gives direction to every decision, from design and messaging to structure and budget. This clarity leads to better outcomes and greater ROI.
2. Who is the shopper, and how do they connect with your brand?
POP displays perform best when designed with the shopper in mind. By understanding how shoppers navigate aisles, evaluate product benefits and make purchase decisions, we design structures and visuals that grab attention, guide choices, and drive conversion. Aligning with shopper behaviour increases both shoppability and impact.
3. What are the operational realities?
Print limitations, pallet sizes, setup requirements, and retailer compliance play a role in successful execution. By understanding your operational constraints, we create displays that can be produced efficiently, shipped cost-effectively, and set up without hassle. We bring in visual solutions, from optimized brand assets to smart print specifications, to reduce costs without compromising brand integrity. These techniques reduce waste and drive greater impact on retail.
Your Strategic Point of Purchase POP Display Partner
Asking these three questions allows us and our client to make more strategic choices. We help brands design POP displays that not only meet business objectives but also create stronger, more relevant connections with shoppers.
Bridging Brand Vision and Retail Success
At Hughes Decorr, we rethink outdated approaches and redesign for real-word execution. We help brands connect with their shoppers at the most decisive moment in the buyer’s shopping journey. By combining creative thinking, structural expertise, and practical retail knowledge, we deliver POP display solutions that are effective, efficient, and built for retail success.
Let’s Build Something Purposeful
Ready to improve your in-store performance? Let’s reinvent how your displays come to life. .
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