Is it Time for a Refresh?

Keeping Your POP Program Engaging, Compliant and Competitive 

A well-executed Point of Purchase (POP) display program can be a brand’s best asset in a retail environment. This strategy delivers visual impact, meets retailer compliance requirements, and accelerates speed-to-market.  

Over time, these programs can lose effectiveness and efficiency. Assembly may take longer, production costs may rise, and outdated processes may remain in place. These issues can slow your retail execution and impact overall performance.  

When brands come to Hughes Decorr for an evaluation, our goal is to identify opportunities that enhance both performance and efficiency. We look at the program, reassess design intentions, materials usage, retail assembly, logistics, and compliance to identify where modifications can streamline processes and reduce waste without sacrificing in-store impact. 

We Focus On:  

1. Structural Efficiency

Designs engineered for ease of assembly and streamlined shipping. 

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2. Material Optimization

Substrates that balance durability, weight, and cost.  

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3. Production Agility

Print and manufacturing methods aligned with timelines, volumes and cost. 

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4. Retail Readiness

Compliance with evolving retailer requirements

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Stronger POP Programs Start with the Right Partner

At Hughes Decorr, we’ve worked with leading brands across multiple retail channels, giving us a clear understanding of where POP programs can be optimized. Our evaluation process is designed to uncover efficiency gains in design engagement, material usage, print methods, retail assembly, and logistics, ensuring your display delivers greater shopper impact. 

Don’t Let Your POP Displays Go Unnoticed

If you haven’t reviewed your POP display program in the past year, it’s time to see what efficiencies you’re missing to strengthen your retail execution. Let’s talk about how we can help you make every display work harder for your brand.

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