Another WIN by Hughes Decorr at the 2026 Shop! OMA Awards in New Orleans 

Another WIN by Hughes Decorr at the 2026 Shop! OMA Awards in New Orleans 

Hughes Decorr is proud to receive another recognition at the SHOP! OMA Awards in New Orleans for innovative packaging created for the Softsoap Body Wash – Club Pack program in alignment with Costco Canada’s “6 Rights of Packaging Sustainability” principles. 

Completed in partnership with Colgate-Palmolive Canada, the initiative focused on optimizing the primary packaging configuration to reduce environmental impact while maintaining retail-ready performance, shopper experience, and operational efficiency.

Since consumer packaging makes up over half the pallet’s total packaging weight, the Hughes Decorr team focused on optimizing primary packaging with four key requirements:

1.Reduce material weight without adding labour complexity

2.Maintain scent sampling functionality with improved product visibility

3.Ensure bottles remain secure throughout retail handling

4.Improve how the product looks and shops at the tray level

Through a combination of structural design, engineering, manufacturing, and sustainability evaluation, the final optimized packaging structure achieved measurable reductions in corrugated packaging material, fossil fuel consumption, CO2 emissions, and water consumption. The environmental improvements were validated through a Life Cycle Assessment (LCA) using Compass by Trayak.

This initiative reflects Hughes Decorr’s HD360 approach, where sustainability, retail execution, operational efficiency, and shopper experience are evaluated together throughout the packaging development process.

As retailers and brands continue prioritizing innovation through sustainable packaging, Hughes Decorr remains committed to advancing innovative retail-ready packaging solutions for a more sustainable future. 

Another WIN by Hughes Decorr at the 2026 Shop! OMA Awards in New Orleans 

The 2026 Shop! OMA (Outstanding Merchandising Achievement) Awards, now in their 68th year, are the Marketing at Retail Industry’s most prestigious, largest and longest-running awards contest. It recognizes and honors excellent displays that set the merchandising and design precedents of today to become the standards of tomorrow.

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