Our Innovation
We have an unwavering and unlimited commitment to discovery, creativity and innovation.
Our goal is to support our client’s needs to adapt to the ever-evolving and changing retail environment and consumer behaviour.
Science + Art + Engineering
Hughes Decorr’s unique point of difference is anchored in our design-led approach combining SCIENCE + ART + ENGINEERING to deliver consistent innovation across all aspects of shopper information journey and their path to purchase.
Hughes Decorr’s Innovation Process
HD Design-Led Innovation
Evaluate
Consider and evaluate radically new propositions from multiple perspectives (consumer needs)
Innovate
Capturing deep consumer insights, untapped brand potential and develop shopper-inspired innovation
Activate
Consistently creating core strategies that generate the highest value proposition for all stakeholders (client, retailers and consumers)
Introducing The EcoPackLock™
Our Innovative, Proprietary Sustainable Solution For Your Multipack
EcoPackLock™ is an innovative multi-pack locking system designed to meet the growing demand for eco-friendly alternatives. Made from recycled corrugated material, it eliminates the need for plastic handles utilizing a proprietary corrugated locking system that securely connects multiple units.
Introducing The Lightning Display™
Our Revolutionary Lightning Display™ is the ultimate solution for your retail challenges.
- Get up and running fast for immediate impact
- Maximize your impact without stretching your budget
- Depend on consistent quality with reliable performance every time
- Make an unforgettable and impactful impression that keeps customers coming back
- Completely customizable to tailor the display to perfectly align with your brand and product’s needs.
Retail Innovation Lab
Hughes Decorr’s proprietary “Retail Innovation Lab and Centre of Excellence” is designed to help our clients adapt to the rapidly evolving retail landscape and shifting consumer behavior. By leveraging our unique processes, cross-functional teams, and passion for innovation, we stay ahead of industry trends and continuously explore new global insights, creativity, and ideas.
HD Retail Innovation Lab features:
- Physical Retail Store Experience
- Virtual Retail Shopper Environment
- 3D Imaging Experience
- Creation Validation Process
- Visual Attention Research
- Visual Predictability And Modeling
- 3D Digital / Virtual Simulation
HD Retail Innovation Lab Area Of Focus
Supply Chain Management
Promotions And Advertising
Consumer Research Trends / Insights
Sustainability
Technology (Smart Packaging)
Printing, Coating And Inks
Manufacturing and Materials
