
How Supply Chain Disruptions Impact Brands—And What You Can Do About It
How Supply Chain Disruptions Impact Brands—And What You Can Do About It Global supply chain delays and material availability are becoming issues for brands, specifically to inventory stock POP (Point-Of-Purchase) and packaging materials to meet retailer demands. Supply-chain disruption costs companies an average of 6-10% of yearly revenues, according to the Economist Intelligence Unit’s study Business Costs of Supply-chain Disruption. Ongoing access to required packaging materials—i.e., corrugate, shrink wrap, and labels—is of highest importance in being competitive. The Cost …