The Power of Purposeful Design: How Smart Packaging Drives CPG Performance
The Power of Purposeful Design: How Smart Packaging Drives CPG Performance Purposeful Design in CPG: Integrating Science, Art & Engineering for Retail Impact In today’s competitive Consumer Packaged Goods (CPG) and retail landscape, Point of Purchase (POP) displays and packaging are part of the product. They shape brand perception, influence shopper behaviour, and directly impact …