Rethinking, Reinventing and Transforming the Brand Experience at Retail
Hughes Decorr (i.e., HD) Power of Point-of-Purchase (i.e., POPOP) disrupts the shopper behaviour at retail and elevates the shopper experience through our understanding of consumer innovative and unique purposeful, brand-inspired creative designs. HD POPOP serves as a great advertising billboard within the retail environment to share your brand story, and a point of difference to connect, engage, and influence shoppers at the moment-of -sale.
By tapping into behavioral insights and leveraging HD, brands can create disruptive solutions that address shopper needs and preferences, fostering stronger emotional connections and loyalty. Seamless integration of HD POPOP Solutions within the retail environment enhances the shopper experience, while providing consistent branding. HD POPOP truly transforms the shopper journey, from gathering information on the path-to-purchase and moment-of-sale, revolutionizing the POP experience, and delivering unparalleled results.
HD Power of Point-of-Purchase (POPOP) in Breaking Through the Clutter:
The Power of POP lies in its ability to disrupt shoppers at retail and elevate the shopper experience through understanding consumer behavior and implementing innovative and purposeful creative designs. By embracing these principles, brands can forge stronger connections with shoppers, stimulate purchase and establish a distinctive presence in the retail landscape.
1. CPG Companies can capitalize on the Hughes Decorr POPOP to strategically position their brands within the retail environment, making it prime real estate for brands to communicate with shoppers at the point of purchase. With so many products vying for attention, POPOP stands out as a powerful tool to break through the clutter and capture shoppers’ attention.
2. Drive Impulse Purchases: Research confirms that consumer purchasing decisions are largely influenced through impulse behaviour, and POPOP can influence the shopper in these critical moments. The importance of impulse purchases in consumer behaviour has been studied since the 1940’s and these actions represent 40 to 80 percent of the decision to purchase. A purposeful brand inspired display solution ideally positioned in retail environments will deliver stronger performance measures.
3. Targeted Messaging: By understanding consumer behavior and shopping patterns, HD help brands tailor their messaging on POP displays to connect and engage with shoppers on their path to purchase. Personalized and relevant content enhances the chances of capturing shoppers’ interest and influencing their purchasing decisions.
4. Creating Emotional Connections: Effective POP designs tap into shoppers’ emotions, evoking positive feelings and associations with the brand. By triggering emotional connections, brands can leave a lasting impact on shoppers, enhancing brand loyalty and advocacy.
Disrupting the Shopper at Retail:
1. Unexpected Experiences: Innovative and unique POP designs have the power to disrupt the shopper’s path to purchase. Unconventional displays, interactive elements, or “Phygital experiences” (i.e., connecting the physical journey with a digital experience) can significantly enhance and elevate the shopper experience and leave a memorable impression.
2. Behavioural Insights: By studying consumer behavior, brands can identify pain points in the shopping journey and create disruptive POP solutions that address these challenges.
3. Added Value Promotions: Unique limited added value promotions and exclusive offers leveraging the HD POPOP generate strong results in increased sales, brand engagement and ROI’S (Return on Impressions, Influence, Investment)
Elevating the Shopper Experience and Brand Connection:
1. Seamless Integration: Well-designed POP that seamlessly integrates with the overall retail environment enhances the shopper experience. When POP complements the store’s theme and layout, it creates a cohesive and immersive shopping journey, increasing brand connection and conviction.
2. Informative and Educational: POP displays that educate shoppers about a product’s features, benefits, and uses can enhance the overall shopping experience. Informed shoppers are more likely to feel confident in their purchase decisions, brand conviction and loyalty.
3. Storytelling: Purposeful and brand-inspired creative designs on POP can tell a brand’s story and values effectively. Brands that connect with shoppers on a deeper level through storytelling can build stronger emotional connections and loyalty.
Bringing Brands to Life at Retail:
1. Interactive Elements: Incorporating interactive elements in POP, such as touch screens or virtual try-ons, allows shoppers to engage directly with the brand. This interactivity brings brands to life and fosters a sense of involvement and personalization.
2. Multi-Sensory Experiences: Engaging multiple senses through creative designs can leave a lasting impression on shoppers. “Phygital” experiences can significantly elevate the immersive and memorable brand shopper experience.
3. Consistent Branding: Consistency in branding across different touchpoints at retail reinforces brand identity. When POP aligns with other marketing efforts, it strengthens brand recognition and fosters a cohesive brand experience.
Hughes Decorr, Single Source Solution for your Marketing at Retail needs.
