Complete Retail Merchandising Services, From Ideation to Commercialization
Specializing in designing, manufacturing, and managing bespoke retail solutions, Hughes Decorr brings global brands and retailers to life at the point of sale.
Our retail merchandising services extend beyond traditional boundaries, encompassing cutting-edge structural and design solutions, innovative engineering, grand format digital printing, versatile display manufacturing, and more.
Whether it’s through engaging POP/POS display units, shopper marketing solutions, brand strategy, or any other of our retail merchandising services, we pride ourselves on delivering projects that will help your retail space and your brand flourish.
Structural and Design Capabilities
We excel in transforming ideas into tangible retail solutions, making sure that every visual merchandising project offers more than just a display, but a strategic in-store brand enhancement.
- POS Conceptual 3D Renderings
- POS Final Colour Renderings
- Product Information Spec Packages
- POP Product Planograms and Sell Sheets
- Die-line (CAD) and Artwork Creation
- Ship Testing
- Pallet Pattern Optimization
- POP/POS Medium (Aisle Violators, Pallet Flaps & Wraps, Floor Decals, Neck Tags)
- Repacking and Retail Assembly Instructions
- Reverse Engineering Displays
Display Manufacturing Capabilities
Our expertly crafted displays are more than just structures; they’re strategic tools that captivate attention, communicate brand stories, and create memorable interactions for a positive customer experience.
- Display Design and Manufacturing
- Corrugated Box Production
- Packaging Production (primary and secondary)
- Rodcoat / Floodcoat
- Die-cutting / Rotary and Flatbed
- Conversion & Finishing
- Lamination, Gluing
Repacking services have a vital role to play in customizing the retail experience. Our diverse and adaptable repacking capabilities can be tailored to meet varying market demands and promotional strategies.
Grand Format Digital Printing
Our grand format digital printing capabilities bring your brand’s vision to life on a grand scale. With state-of-the-art printing technology and sustainable materials, we produce vivid, impactful visuals that captivate audiences, to help you capture attention and increase sales.
- UV LED cure Grand-format inkjet printer for rigid and flexible media
- Up to 10ft wide print
- Multiple Substrates
- Award-winning image quality
- Six colours + white
Prototypes and Mock-Ups Capabilities
Our expertise in prototypes and mock-ups is pivotal in transforming concepts into reality. Allowing for meticulous refinement and testing before full-scale production, we can help you create a final product perfectly aligns with your brand’s vision and market needs.
- White cut and full colour sample mockups
- Primary & Secondary Pack Mock Ups
- Sales Samples for Displays & Retail Planogram Requirements
Streamline the journey from product creation to market delivery with our holistic distribution warehousing and fulfillment services. Efficient logistics ensure products are stored, managed, and distributed with precision, reducing time-to-market and optimizing supply chain efficiency.
- 3PL Distribution
- Storage, Warehousing & Fulfillment
- IES™ (Custom Inventory Management System)
Offering a unique blend of creativity and personalization, our gifting solutions can help you elevate the art of gifting. We can help you deepen the emotional connection between your brand and your clients.
- Gifting Options
- Stock and Custom Bags
- Magnetic Boxes
Shopper Marketing Solutions
Our focus is on converting each customer interaction in your retail store into a growth opportunity for your brand. Leveraging a deep understanding of shopper behavior, we can help you craft a retail merchandising strategy that enriches the buying experience, boosts sales and fosters brand loyalty.
- Shopper Marketing Strategy and Planning
- Shopper-Centric Retail Strategies
- Retailer Account Specific Strategy and Execution
- Trade Strategy (Category, Brand, Channel & Retailer)
- Brand Promotion Campaigns
- Brand Instore Activations
- Brand Workshops & Ideation Sessions
- Market Audits, Analysis & Category Reviews
Brand Strategy & Design Solutions
Brand strategy and design solutions are about more than just aesthetics; they’re about crafting a narrative that resonates with your audience. By aligning your brand’s essence with innovative design, we ensure your identity is not only seen but felt, driving deeper engagement and lasting brand loyalty.
- ReBrand Strategy & Positioning
- Defining Creative Strategy
- Brand Identity
- Brandmark / Logo Development
- Brand Guidelines
- Design-Led Innovation
Design Adaptation Solutions
By skillfully tailoring your brand’s design elements, we ensure consistent messaging while catering to specific market needs and regulations. This strategic flexibility enhances brand recognition and ensures a cohesive brand experience everywhere.
- Optimize The Brand Design and Messaging
- Package/POP Redesign, Refresh, Refine
- Display Design Adaptation
- Packaging Design Adaptation
- Apply branding to different sizes and categories
- Design size revision
- Format revisions
- Line extensions
- Government packaging regulations
- US-CAN packaging adaptation
- Packaging images optimization for e-commerce
- Packaging/Display 3D / CGI