Evaluating Your POP Display Process: Is it Time for a Refresh? Keeping Your POP Program Engaging, Compliant and Competitive A well-executed Point of Purchase (POP) display program can be a brand’s best asset in a retail environment. This strategy delivers visual impact, meets retailer compliance requirements, and accelerates speed-to-market. Over time, these programs can lose …
Rethink. Redesign. Reconnect A Smarter Approach to Point-Of-Purchase Success. Elevating Point-Of-Purchase Displays for Retail Performance At Hughes Decorr, we help brands overcome this challenge by rethinking and redesigning their POP displays, both creatively and structurally, to align with optimized planograms that enhance brand impact and executional efficiency.. We protect brand equity through adaptable design systems …
The Power of Purposeful Design: How Smart Packaging Drives CPG Performance Purposeful Design in CPG: Integrating Science, Art & Engineering for Retail Impact In today’s competitive Consumer Packaged Goods (CPG) and retail landscape, Point of Purchase (POP) displays and packaging are part of the product. They shape brand perception, influence shopper behaviour, and directly impact …
Shopping Wars: How to Win Over Millennials, Gen Z, and Gen Alpha with Impactful Marketing at Retail (Without Losing Your Mind) Once upon a time, displaying a flashy poster and a “Buy One, Get One Free” sign was enough to attract customers to your brand. Unfortunately, those days are gone because Millennials, Gen Z, and …
Shelf-Ready. Sales-Ready. Costco-Ready. Meet Your Costco Packaging Partner Drive Efficiency and Sustainability with custom designed Point of Purchase (POP) Displays and Packaging Solutions. To maintain your positioning at Costco, your POP and packaging needs to: Meet Costco’s evolving POP, packaging and palletization standards. When packaging does not align with these requirements, it can cause issues, …
How Supply Chain Disruptions Impact Brands—And What You Can Do About It Global supply chain delays and material availability are becoming issues for brands, specifically to inventory stock POP (Point-Of-Purchase) and packaging materials to meet retailer demands. Supply-chain disruption costs companies an average of 6-10% of yearly revenues, according to the Economist Intelligence Unit’s study Business Costs of Supply-chain Disruption. Ongoing access to required packaging materials—i.e., corrugate, shrink wrap, and labels—is of highest importance in being competitive. The Cost …
The craft brewery industry continues to evolve, with new retail trends reshaping how brands connect with their audiences. At Hughes Decorr, we’re at the forefront of these changes, helping breweries adapt with creative, impactful solutions that elevate their presence in a competitive marketplace. Retail Trends Retailers are constantly challenged by more demanding consumers, evolving retail …
The retail industry is undergoing a seismic shift as the future of retail becomes increasingly digital-first. As a result, Hughes Decorr, we’re empowering brands to adapt and excel in this evolving landscape with innovative strategies that enhance shopper engagement and drive sales. Introduction The retail industry is at a pivotal moment. The COVID-19 pandemic accelerated …
Current trends in health and wellness, particularly in natural foods, reflect a growing consumer focus on holistic well-being, sustainability, and transparency. There is a significant opportunity for health and wellness products and brands as health-conscious consumers focus on preventative and lifestyle changes for health and wellness. These trends are driven by increasing awareness of the …
Retailers need solutions that are both innovative and efficient. That’s where Hughes Decorr’s Lightning Display Retail Solution shines. These quick-to-install displays are designed to captivate shoppers, boost brand visibility, and create memorable retail experiences. From sleek design to quick assembly, Lightning Display sets a new standard for retail merchandising. Let’s explore how this solution is …
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